Okanagan and Similkameen Valleys:
- Huge latitudinal stretch (49th – 50th parallels) showcasing distinct sub-regions running almost 200 km north to south.
- Wide range of terroirs and multiple grape varieties.
- Young industry with new players continually entering the market.
- Small production levels, but further growth potential through increased investment and conversion of orchard land.
- Climatology aspects: Future potential for late ripening and heat loving grapes.
- British Columbia has 7 other geographical indications (GI): Fraser Valley, Vancouver Island, the Gulf Islands, Thompson Valley, Lillooet, Shuswap and Kootenays.
- The Okanagan Valley has the majority of the vineyard acres and production volumes, but there’s been increased attention to regions like the Fraser Valley and our coastal “Wine Islands”.
- These tend to be smaller producers, but there’s activity from an agri-tourism perspective and consumer trends to support local.
- Climatology aspects: Future potential for Pinot Noir on Vancouver Island and the Gulf Islands.